Lark Ellen Farm vs Michele's Granola · Bay Area shelf head-to-head
Lark Ellen Farm and Michele's Granola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Michele's Granola carries more Brand PowerMichele's Granola is in more Bay Area grocersLark Ellen Farm sits further up the premium end
Lark Ellen Farm
Michele's Granola
25
brand power
30
7
products
7
3
categories
1
7
grocers
10
$1.33
price per oz
83.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lark Ellen Farm▭ Michele's Granola
Distribution · 30% of score29·42
L
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michele's Granola
no top category Lark Ellen Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lark Ellen Farm · 1
only Michele's Granola · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lark Ellen Farm · Michele's Granola
