Late July Snacks vs Boulder Canyon · Bay Area shelf head-to-head
Late July Snacks and Boulder Canyon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boulder Canyon carries more Brand PowerBoulder Canyon is in more Bay Area grocersBoulder Canyon fields the deeper lineup
Late July Snacks
Boulder Canyon
52
brand power
59
46
products
56
3
categories
2
3
subcategories
4
17
grocers
20
74.9¢
price per oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Late July Snacks▭ Boulder Canyon
Distribution · 30% of score71·83
carried in 17 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Foods2 vs 5 SKUs
only Late July Snacks
only Boulder Canyon
no top category Late July Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Late July Snacks · Boulder Canyon
