Late July Snacks vs Doritos · Bay Area shelf head-to-head
Late July Snacks and Doritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Late July Snacks carries more Brand PowerLate July Snacks is in more Bay Area grocers
Late July Snacks
Doritos
52
brand power
41
46
products
46
3
categories
1
17
grocers
10
74.9¢
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Late July Snacks▭ Doritos
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Late July Snacks
only Doritos
no top category Late July Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Late July Snacks · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Late July Snacks · Doritos
