Late July Snacks vs Rusty’s Chips · Bay Area shelf head-to-head
Late July Snacks and Rusty’s Chips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Late July Snacks carries more Brand PowerLate July Snacks is in more Bay Area grocersLate July Snacks fields the deeper lineupRusty’s Chips sits further up the premium end
Late July Snacks
Rusty’s Chips
52
brand power
24
46
products
10
3
categories
1
3
subcategories
2
17
grocers
5
74.9¢
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Late July Snacks▭ Rusty’s Chips
Distribution · 30% of score71·21
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Late July Snacks
only Rusty’s Chips
no top category Late July Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Late July Snacks · Rusty’s Chips
