Laura Chenel vs Cypress Grove · Bay Area shelf head-to-head
Laura Chenel and Cypress Grove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laura Chenel is in more Bay Area grocersCypress Grove fields the deeper lineup
Laura Chenel
Cypress Grove
44
brand power
48
14
products
21
1
categories
2
1
subcategories
4
19
grocers
16
$1.80
price per oz
$2.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laura Chenel▭ Cypress Grove
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laura Chenel
no top category Cypress Grove doesn’t also play in.
only Cypress Grove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laura Chenel · Cypress Grove
