Lay's vs Spudlove · Bay Area shelf head-to-head
Lay's and Spudlove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lay's carries more Brand PowerLay's is in more Bay Area grocersLay's fields the deeper lineup
Lay's
Spudlove
48
brand power
0
62
products
6
2
categories
1
4
subcategories
1
12
grocers
1
$4.82
avg price
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lay's▭ Spudlove
Distribution · 30% of score50·4
S
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lay's
only Spudlove
no top category Lay's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lay's · Spudlove