Lay's vs Tim's · Bay Area shelf head-to-head
Lay's and Tim's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lay's carries more Brand PowerLay's is in more Bay Area grocersLay's fields the deeper lineupTim's sits further up the premium end
Lay's
Tim's
48
brand power
26
62
products
10
2
categories
1
4
subcategories
1
12
grocers
8
69.3¢
price per oz
91.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lay's▭ Tim's
Distribution · 30% of score50·33
T
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lay's
only Tim's
no top category Lay's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lay's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lay's · Tim's
