Lee's Coffee vs Equator · Bay Area shelf head-to-head
Lee's Coffee and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineup
Lee's Coffee
Equator
15
brand power
45
3
products
27
2
categories
1
2
subcategories
3
2
grocers
16
$16.75
avg price
$14.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lee's Coffee▭ Equator
Distribution · 30% of score8·67
L
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lee's Coffee
only Equator
no top category Lee's Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lee's Coffee · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lee's Coffee · Equator