Lemon Perfect vs Pricklee Natural Hydration · Bay Area shelf head-to-head
Lemon Perfect and Pricklee Natural Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pricklee Natural Hydration sits further up the premium end
Lemon Perfect
Pricklee Natural Hydration
26
brand power
23
6
products
5
2
categories
1
5
grocers
5
17.2¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lemon Perfect▭ Pricklee Natural Hydration
Distribution · 30% of score21·21
L
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lemon Perfect
only Pricklee Natural Hydration
no top category Lemon Perfect doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lemon Perfect · 3
only Pricklee Natural Hydration · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lemon Perfect · Pricklee Natural Hydration
