Let's Date vs Jewel Date Company · Bay Area shelf head-to-head
Let's Date and Jewel Date Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Date carries more Brand PowerLet's Date is in more Bay Area grocers
Let's Date
Jewel Date Company
21
brand power
12
4
products
6
3
categories
1
6
grocers
5
77.7¢
price per oz
87.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Let's Date▭ Jewel Date Company
Distribution · 30% of score25·21
L
J
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Let's Date
only Jewel Date Company
no top category Let's Date doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Let's Date · 5
only Jewel Date Company · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Let's Date · Jewel Date Company
