Let's Date vs Rancho Meladuco Date Farm · Bay Area shelf head-to-head
Let's Date and Rancho Meladuco Date Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Date carries more Brand PowerLet's Date is in more Bay Area grocersRancho Meladuco Date Farm sits further up the premium end
Let's Date
Rancho Meladuco Date Farm
21
brand power
14
4
products
3
3
categories
1
6
grocers
3
77.7¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Let's Date▭ Rancho Meladuco Date Farm
Distribution · 30% of score25·13
L
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Let's Date
only Rancho Meladuco Date Farm
no top category Let's Date doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Let's Date · 5
only Rancho Meladuco Date Farm · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Let's Date · Rancho Meladuco Date Farm
