Lian How vs Jell-o · Bay Area shelf head-to-head
Lian How and Jell-o, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jell-o carries more Brand PowerJell-o is in more Bay Area grocersJell-o fields the deeper lineup
Lian How
Jell-o
10
brand power
58
2
products
71
1
categories
4
1
grocers
11
$2.39
avg price
$3.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lian How▭ Jell-o
Distribution · 30% of score4·46
L
J
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lian How
no top category Jell-o doesn’t also play in.
only Jell-o
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lian How · 0
no exclusive doors — everywhere Lian How is, Jell-o is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lian How · Jell-o