Libby's vs Mary Kitchen · Bay Area shelf head-to-head
Libby's and Mary Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Libby's carries more Brand PowerLibby's is in more Bay Area grocersLibby's fields the deeper lineup
Libby's
Mary Kitchen
41
brand power
20
11
products
2
7
categories
1
10
grocers
6
38.3¢
price per oz
45.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Libby's▭ Mary Kitchen
Distribution · 30% of score42·25
L
M
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary Kitchen
no top category Libby's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Libby's · 5
only Mary Kitchen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Libby's · Mary Kitchen