Life Aid Drinks vs Red Bull · Bay Area shelf head-to-head
Life Aid Drinks and Red Bull, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull is in more Bay Area grocersRed Bull fields the deeper lineup
Life Aid Drinks
Red Bull
27
brand power
57
9
products
46
2
categories
1
4
grocers
14
33.3¢
price per fl oz
41.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life Aid Drinks▭ Red Bull
Distribution · 30% of score17·58
L
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life Aid Drinks
only Red Bull
no top category Life Aid Drinks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life Aid Drinks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life Aid Drinks · Red Bull
