Life Savers vs Nerds · Bay Area shelf head-to-head
Life Savers and Nerds, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nerds carries more Brand PowerLife Savers is in more Bay Area grocersNerds fields the deeper lineupLife Savers sits further up the premium end
Life Savers
Nerds
24
brand power
32
14
products
24
1
categories
1
3
subcategories
5
8
grocers
6
$1.93
price per oz
74.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life Savers▭ Nerds
Distribution · 30% of score33·25
L
N
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score69·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life Savers
no top category Nerds doesn’t also play in.
only Nerds
no top category Life Savers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Life Savers · 3
only Nerds · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life Savers · Nerds
