Life Savers vs Vermints · Bay Area shelf head-to-head
Life Savers and Vermints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermints is in more Bay Area grocersLife Savers fields the deeper lineupVermints sits further up the premium end
Life Savers
Vermints
24
brand power
26
14
products
6
1
categories
1
3
subcategories
1
8
grocers
9
$1.93
price per oz
$2.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life Savers▭ Vermints
Distribution · 30% of score33·38
L
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life Savers
no top category Vermints doesn’t also play in.
only Vermints
no top category Life Savers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life Savers · 6
only Vermints · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life Savers · Vermints
