Life vs Kellogg's Froot Loops · Bay Area shelf head-to-head
Life and Kellogg's Froot Loops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life
no top category Kellogg's Froot Loops doesn’t also play in.
only Kellogg's Froot Loops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Life is, Kellogg's Froot Loops is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life · Kellogg's Froot Loops
