Lillie's Q vs Mission Bbq · Bay Area shelf head-to-head
Lillie's Q and Mission Bbq, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lillie's Q carries more Brand PowerLillie's Q is in more Bay Area grocersLillie's Q fields the deeper lineup
Lillie's Q
Mission Bbq
25
brand power
12
10
products
4
3
categories
1
11
grocers
1
$8.46
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ Mission Bbq
Distribution · 30% of score46·4
M
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
only Mission Bbq
no top category Lillie's Q doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · Mission Bbq
