Lillie's Q vs Oakland Dust · Bay Area shelf head-to-head
Lillie's Q and Oakland Dust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oakland Dust carries more Brand PowerLillie's Q is in more Bay Area grocersOakland Dust sits further up the premium end
Lillie's Q
Oakland Dust
25
brand power
30
10
products
10
3
categories
2
11
grocers
3
51.6¢
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ Oakland Dust
Distribution · 30% of score46·13
O
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
only Oakland Dust
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · Oakland Dust