Lillie's Q vs Ray's No Sugar Added · Bay Area shelf head-to-head
Lillie's Q and Ray's No Sugar Added, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lillie's Q carries more Brand PowerLillie's Q is in more Bay Area grocersLillie's Q fields the deeper lineup
Lillie's Q
Ray's No Sugar Added
25
brand power
9
10
products
2
3
categories
1
11
grocers
1
$8.46
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ Ray's No Sugar Added
Distribution · 30% of score46·4
R
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
only Ray's No Sugar Added
no top category Lillie's Q doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · Ray's No Sugar Added