Lillie's Q vs Stubb's® · Bay Area shelf head-to-head
Lillie's Q and Stubb's®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stubb's® carries more Brand PowerStubb's® is in more Bay Area grocers
Lillie's Q
Stubb's®
25
brand power
30
10
products
12
3
categories
1
3
subcategories
3
11
grocers
13
51.6¢
price per oz
44.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ Stubb's®
Distribution · 30% of score46·54
S
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
only Stubb's®
no top category Lillie's Q doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lillie's Q · 3
only Stubb's® · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · Stubb's®
