Lily Of The Desert vs Alo · Bay Area shelf head-to-head
Lily Of The Desert and Alo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alo is in more Bay Area grocersAlo fields the deeper lineupLily Of The Desert sits further up the premium end
Lily Of The Desert
Alo
35
brand power
35
12
products
15
2
categories
2
2
subcategories
7
10
grocers
12
39.7¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily Of The Desert▭ Alo
Distribution · 30% of score42·50
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily Of The Desert
only Alo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lily Of The Desert · 4
only Alo · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily Of The Desert · Alo
