Lily Of The Desert vs George's · Bay Area shelf head-to-head
Lily Of The Desert and George's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily Of The Desert carries more Brand PowerLily Of The Desert is in more Bay Area grocersLily Of The Desert fields the deeper lineup
Lily Of The Desert
George's
35
brand power
0
12
products
2
2
categories
1
10
grocers
1
$11.43
avg price
$16.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily Of The Desert▭ George's
Distribution · 30% of score42·4
G
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily Of The Desert
only George's
no top category Lily Of The Desert doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily Of The Desert · George's