Lindsay vs Santa Barbara Olive Co. · Bay Area shelf head-to-head
Lindsay and Santa Barbara Olive Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindsay carries more Brand PowerSanta Barbara Olive Co. is in more Bay Area grocersLindsay fields the deeper lineupSanta Barbara Olive Co. sits further up the premium end
Lindsay
Santa Barbara Olive Co.
44
brand power
31
27
products
9
1
categories
3
10
grocers
11
82.2¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindsay▭ Santa Barbara Olive Co.
Distribution · 30% of score42·46
S
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindsay
no top category Santa Barbara Olive Co. doesn’t also play in.
only Santa Barbara Olive Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lindsay · 5
only Santa Barbara Olive Co. · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindsay · Santa Barbara Olive Co.
