Lindt Lindor vs M&m's · Bay Area shelf head-to-head
Lindt Lindor and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineupLindt Lindor sits further up the premium end
Lindt Lindor
M&m's
48
brand power
46
54
products
48
1
categories
2
15
grocers
13
$2.08
price per fl oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ M&m's
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category M&m's doesn’t also play in.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lindt Lindor · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · M&m's
