Lindt Lindor vs Muddy Bites · Bay Area shelf head-to-head
Lindt Lindor and Muddy Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor carries more Brand PowerLindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineupMuddy Bites sits further up the premium end
Lindt Lindor
Muddy Bites
48
brand power
24
54
products
5
1
categories
2
15
grocers
8
$2.08
price per fl oz
$2.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ Muddy Bites
Distribution · 30% of score63·33
M
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category Muddy Bites doesn’t also play in.
only Muddy Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lindt Lindor · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · Muddy Bites