Ling Ling vs Ajinomoto · Bay Area shelf head-to-head
Ling Ling and Ajinomoto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ajinomoto carries more Brand PowerLing Ling is in more Bay Area grocers
Ling Ling
Ajinomoto
18
brand power
27
7
products
9
1
categories
4
1
subcategories
5
8
grocers
6
$12.11
avg price
$12.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ling Ling▭ Ajinomoto
Distribution · 30% of score33·25
A
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ling Ling
no top category Ajinomoto doesn’t also play in.
only Ajinomoto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ling Ling · 4
only Ajinomoto · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ling Ling · Ajinomoto
