Litehouse vs Marzetti · Bay Area shelf head-to-head
Litehouse and Marzetti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Litehouse carries more Brand PowerLitehouse is in more Bay Area grocersLitehouse fields the deeper lineup
Litehouse
Marzetti
42
brand power
21
29
products
7
6
categories
2
14
subcategories
5
5
grocers
1
$6.40
avg price
$5.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Litehouse▭ Marzetti
Distribution · 30% of score21·4
M
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Litehouse
only Marzetti
no top category Litehouse doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Litehouse · 4
only Marzetti · 0
no exclusive doors — everywhere Marzetti is, Litehouse is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Litehouse · Marzetti