Little Apple Treats vs Ethan's · Bay Area shelf head-to-head
Little Apple Treats and Ethan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Apple Treats
Ethan's
14
brand power
12
6
products
4
4
categories
1
2
grocers
2
$21.07
avg price
$4.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Apple Treats▭ Ethan's
Distribution · 30% of score8·8
L
E
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Apple Treats
only Ethan's
no top category Little Apple Treats doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Little Apple Treats · 2
only Ethan's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Apple Treats · Ethan's