Little Saints vs Recess · Bay Area shelf head-to-head
Little Saints and Recess, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recess carries more Brand PowerRecess is in more Bay Area grocersLittle Saints fields the deeper lineupLittle Saints sits further up the premium end
Little Saints
Recess
30
brand power
50
24
products
21
1
categories
3
2
grocers
14
$10.62
avg price
$6.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Saints▭ Recess
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Saints
no top category Recess doesn’t also play in.
only Recess
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Saints · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Saints · Recess
