Little Sun vs Buzzballz · Bay Area shelf head-to-head
Little Sun and Buzzballz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buzzballz carries more Brand PowerLittle Sun is in more Bay Area grocersBuzzballz fields the deeper lineup
Little Sun
Buzzballz
16
brand power
32
2
products
9
1
categories
2
2
grocers
1
$6.24
avg price
$13.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Sun▭ Buzzballz
Distribution · 30% of score8·4
L
B
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Sun
no top category Buzzballz doesn’t also play in.
only Buzzballz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Little Sun · 2
only Buzzballz · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Sun · Buzzballz