Little Zing vs Colman’s · Bay Area shelf head-to-head
Little Zing and Colman’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colman’s carries more Brand PowerColman’s is in more Bay Area grocers
Little Zing
Colman’s
20
brand power
40
6
products
7
2
categories
4
2
subcategories
5
2
grocers
15
$11.59
avg price
$6.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Zing▭ Colman’s
Distribution · 30% of score8·63
L
C
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score39·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Zing
only Colman’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Zing · 0
no exclusive doors — everywhere Little Zing is, Colman’s is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Zing · Colman’s