Live-a-little vs Girard's · Bay Area shelf head-to-head
Live-a-little and Girard's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girard's carries more Brand PowerGirard's is in more Bay Area grocersGirard's fields the deeper lineup
Live-a-little
Girard's
0
brand power
28
3
products
8
1
categories
1
2
subcategories
3
2
grocers
9
$11.45
avg price
$6.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Live-a-little▭ Girard's
Distribution · 30% of score8·38
L
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Live-a-little
no top category Girard's doesn’t also play in.
only Girard's
no top category Live-a-little doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Live-a-little · 0
no exclusive doors — everywhere Live-a-little is, Girard's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Live-a-little · Girard's