Live vs Pepsi · Bay Area shelf head-to-head
Live and Pepsi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepsi carries more Brand PowerPepsi is in more Bay Area grocersPepsi fields the deeper lineup
Live
Pepsi
11
brand power
42
4
products
36
2
categories
1
4
subcategories
3
3
grocers
13
$3.11
avg price
$8.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Live▭ Pepsi
Distribution · 30% of score13·54
L
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Live
only Pepsi
no top category Live doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Live · Pepsi