Loli's vs Briannas · Bay Area shelf head-to-head
Loli's and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupLoli's sits further up the premium end
Loli's
Briannas
16
brand power
57
4
products
39
2
categories
3
3
subcategories
11
2
grocers
17
$1.26
price per fl oz
54.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loli's▭ Briannas
Distribution · 30% of score8·71
L
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 5 SKUs
L
<1% of shelf
only Loli's
no top category Briannas doesn’t also play in.
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Loli's · 0
no exclusive doors — everywhere Loli's is, Briannas is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loli's · Briannas
