Lotte vs Meiji · Bay Area shelf head-to-head
Lotte and Meiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Meiji carries more Brand PowerMeiji is in more Bay Area grocersMeiji fields the deeper lineupLotte sits further up the premium end
Lotte
Meiji
23
brand power
35
7
products
13
3
categories
2
3
subcategories
3
3
grocers
9
$5.24
avg price
$4.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotte▭ Meiji
Distribution · 30% of score13·38
L
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lotte
only Meiji
no top category Lotte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lotte · 0
no exclusive doors — everywhere Lotte is, Meiji is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotte · Meiji
