Lottie's Meats vs Bilinski's · Bay Area shelf head-to-head
Lottie's Meats and Bilinski's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bilinski's carries more Brand PowerBilinski's is in more Bay Area grocersBilinski's fields the deeper lineup
Lottie's Meats
Bilinski's
24
brand power
30
8
products
11
2
categories
1
4
subcategories
4
5
grocers
6
$1.03
price per oz
85.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lottie's Meats▭ Bilinski's
Distribution · 30% of score21·25
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lottie's Meats
only Bilinski's
no top category Lottie's Meats doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lottie's Meats · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lottie's Meats · Bilinski's