Lottie's Meats vs The Sausage Project · Bay Area shelf head-to-head
Lottie's Meats and The Sausage Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lottie's Meats carries more Brand PowerLottie's Meats is in more Bay Area grocersLottie's Meats fields the deeper lineupThe Sausage Project sits further up the premium end
Lottie's Meats
The Sausage Project
24
brand power
9
8
products
2
2
categories
1
4
subcategories
2
5
grocers
1
$13.81
avg price
$12.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lottie's Meats▭ The Sausage Project
Distribution · 30% of score21·4
T
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lottie's Meats
only The Sausage Project
no top category Lottie's Meats doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lottie's Meats · 5
only The Sausage Project · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lottie's Meats · The Sausage Project