Lotus Foods vs Mike's Organic Foods · Bay Area shelf head-to-head
Lotus Foods and Mike's Organic Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupMike's Organic Foods sits further up the premium end
Lotus Foods
Mike's Organic Foods
54
brand power
11
28
products
3
4
categories
1
9
subcategories
1
17
grocers
1
$5.89
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotus Foods▭ Mike's Organic Foods
Distribution · 30% of score71·4
M
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lotus Foods
only Mike's Organic Foods
no top category Lotus Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotus Foods · Mike's Organic Foods
