Lotus Foods vs Principato Di Lucedio · Bay Area shelf head-to-head
Lotus Foods and Principato Di Lucedio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupPrincipato Di Lucedio sits further up the premium end
Lotus Foods
Principato Di Lucedio
54
brand power
11
28
products
3
4
categories
1
9
subcategories
1
17
grocers
4
$5.89
avg price
$9.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotus Foods▭ Principato Di Lucedio
Distribution · 30% of score71·17
P
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lotus Foods
only Principato Di Lucedio
no top category Lotus Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotus Foods · Principato Di Lucedio