Louisiana Rice Mill Llc vs Riceselect · Bay Area shelf head-to-head
Louisiana Rice Mill Llc and Riceselect, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Riceselect carries more Brand PowerRiceselect is in more Bay Area grocersRiceselect fields the deeper lineupRiceselect sits further up the premium end
Louisiana Rice Mill Llc
Riceselect
9
brand power
24
2
products
9
1
categories
2
2
subcategories
7
1
grocers
8
$25.18
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Louisiana Rice Mill Llc▭ Riceselect
Distribution · 30% of score4·33
L
R
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Louisiana Rice Mill Llc
no top category Riceselect doesn’t also play in.
only Riceselect
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Louisiana Rice Mill Llc · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Louisiana Rice Mill Llc · Riceselect
