Love & Cookies vs Bakr · Bay Area shelf head-to-head
Love & Cookies and Bakr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Love & Cookies carries more Brand PowerLove & Cookies is in more Bay Area grocers
Love & Cookies
Bakr
16
brand power
11
3
products
3
2
categories
1
3
grocers
1
$11.42
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Love & Cookies▭ Bakr
Distribution · 30% of score13·4
L
B
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love & Cookies
only Bakr
no top category Love & Cookies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Love & Cookies · 3
only Bakr · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Love & Cookies · Bakr