Lu vs Bahlsen · Bay Area shelf head-to-head
Lu and Bahlsen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen carries more Brand PowerBahlsen is in more Bay Area grocersBahlsen fields the deeper lineupBahlsen sits further up the premium end
Lu
Bahlsen
15
brand power
33
2
products
12
1
categories
2
2
subcategories
3
8
grocers
10
$1.21
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lu▭ Bahlsen
Distribution · 30% of score33·42
L
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lu
no top category Bahlsen doesn’t also play in.
only Bahlsen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lu · 2
only Bahlsen · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lu · Bahlsen
