Lubriderm vs Alaffia · Bay Area shelf head-to-head
Lubriderm and Alaffia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alaffia carries more Brand PowerAlaffia fields the deeper lineupLubriderm sits further up the premium end
Lubriderm
Alaffia
14
brand power
37
3
products
23
1
categories
3
1
subcategories
5
3
grocers
3
$16.28
avg price
$20.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lubriderm▭ Alaffia
Distribution · 30% of score13·13
L
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lubriderm
no top category Alaffia doesn’t also play in.
only Alaffia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lubriderm · 1
only Alaffia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lubriderm · Alaffia
