Lucky Dog vs Yellowbird · Bay Area shelf head-to-head
Lucky Dog and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yellowbird carries more Brand PowerYellowbird is in more Bay Area grocersLucky Dog sits further up the premium end
Lucky Dog
Yellowbird
20
brand power
31
8
products
8
2
categories
2
3
grocers
13
$2.11
price per oz
98.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucky Dog▭ Yellowbird
Distribution · 30% of score13·54
L
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucky Dog
only Yellowbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lucky Dog · 0
no exclusive doors — everywhere Lucky Dog is, Yellowbird is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucky Dog · Yellowbird
