Lunar vs White Claw · Bay Area shelf head-to-head
Lunar and White Claw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
White Claw carries more Brand PowerWhite Claw is in more Bay Area grocersWhite Claw fields the deeper lineupLunar sits further up the premium end
Lunar
White Claw
15
brand power
51
2
products
13
1
categories
1
1
grocers
4
$3.89
avg price
$18.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lunar▭ White Claw
Distribution · 30% of score4·17
L
W
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lunar
no top category White Claw doesn’t also play in.
only White Claw
no top category Lunar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lunar · 1
only White Claw · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lunar · White Claw