Lunchables vs Olli Salumeria · Bay Area shelf head-to-head
Lunchables and Olli Salumeria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olli Salumeria carries more Brand PowerOlli Salumeria is in more Bay Area grocersOlli Salumeria fields the deeper lineup
Lunchables
Olli Salumeria
16
brand power
40
7
products
21
2
categories
3
2
subcategories
4
2
grocers
10
$5.62
avg price
$9.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lunchables▭ Olli Salumeria
Distribution · 30% of score8·42
L
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lunchables
only Olli Salumeria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lunchables · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lunchables · Olli Salumeria