Lyre’s vs Lapo's · Bay Area shelf head-to-head
Lyre’s and Lapo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lyre’s
Lapo's
24
brand power
26
9
products
7
1
categories
3
2
subcategories
3
3
grocers
3
$1.42
price per fl oz
98.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lyre’s▭ Lapo's
Distribution · 30% of score13·13
L
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lyre’s
no top category Lapo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lyre’s · 1
only Lapo's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lyre’s · Lapo's
