M. Gilles Hervy vs Diamond Crystal · Bay Area shelf head-to-head
M. Gilles Hervy and Diamond Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersDiamond Crystal fields the deeper lineupM. Gilles Hervy sits further up the premium end
M. Gilles Hervy
Diamond Crystal
12
brand power
27
2
products
5
1
categories
1
4
grocers
13
$2.17
price per oz
32.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ M. Gilles Hervy▭ Diamond Crystal
Distribution · 30% of score17·54
M
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M. Gilles Hervy
no top category Diamond Crystal doesn’t also play in.
only Diamond Crystal
no top category M. Gilles Hervy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only M. Gilles Hervy · 0
no exclusive doors — everywhere M. Gilles Hervy is, Diamond Crystal is too.
only Diamond Crystal · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: M. Gilles Hervy · Diamond Crystal