Mìlà vs Mila · Bay Area shelf head-to-head
Mìlà and Mila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mila carries more Brand PowerMila fields the deeper lineupMìlà sits further up the premium end
Mìlà
Mila
13
brand power
29
2
products
9
1
categories
2
1
subcategories
4
5
grocers
5
$1.06
price per oz
61.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mìlà▭ Mila
Distribution · 30% of score21·21
M
M
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mìlà
no top category Mila doesn’t also play in.
only Mila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mìlà · 2
only Mila · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mìlà · Mila